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PROFESSIONAL EXPERIENCE

UX/UI Design

a.  Website design from end-to-end for medium sized businesses; effectively communicated with the developer teams
b. Architected business landing page, increasing online traffic by 30%
c.  Systematic & intuitive design to gain high-interaction rates
d. Websites that display clients' product in an appealing way for user
e. Created original content for clients using content that reflected the brand of the company
f. Embedded other software into web pages to allow for better UX


Photography

a. Created sound business model with data driven decisions using BI tools and analytics
- High client retention rates and consistent cash flow
b. Implemented SEO principles to garner high online traffic, increased indirect traffic by 83% within the past 2 years
c. Using off-the-shelf software, created user friendly platform for bookings, personal accounts and payments with easy-to-use
integrations
d. Provide creative and cohesive composition for clients and products
e. Provide professional pictures of clients (studio & candid) using the fundamentals of photography while incorporating creativity and art

Lease Analysis

a. Analyzed complex lease documents and provided summaries in compliance with client-defined standards
b. Insured integrity and accuracy of client data
c. Optimized data access and update systems

EDUCATION

Bezalel Academy of Arts and Design | 2022
UXUI

Penn Foster | 2015
Bookkeeping Certificate

Mercy College | 2014
BA in Social Sciences

EMPLOYMENT HISTORY

RC Design, Business Owner
Remote | 2020 - present

Ruthie Cohen Photography, Business Owner + Photographer
Israel | 2017 - present

Citybook Services Ltd., Lease Analyst
Jerusalem | 2017 - 2022

SKILLS

Figma

Adobe Suite

Wix

Salesforce

Verbal Communication

WordPress

Google Analytics

Email Marketing

Microsoft Office

LANGUAGES

English; Fluent

Hebrew; Conversational
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